Whether you love a classic shape like round or princess, an art deco aesthetic like asscher or emerald cut, an elongated shape like pear, marquise, or oval, or something completely outside the box like a hexagon, kite, or coffin cut, we're here with an all-in-one guide to help you decide between every diamond shape.

Heated vs Unheated Sapphire! Know the difference between unheated and heated sapphires, reasons to love heat a heated sapphires and an unheated sapphire, and things to consider when buying either type of sapphire.

October's second birthstone, tourmaline is an incredibly vibrant gemstone that comes in every color of the rainbow - including multi-colored stones that look like the juiciest gem-iest watermelon!

If you’ve been side-eyeing old gold jewelry and wondering if it could help pay for a custom ring, you’re not alone. Here’s how selling scrap gold usually works—and how people turn it into something they actually want to wear.

You don’t need permission to buy yourself a ring — but if you’re looking for a reason, we’ve got plenty. From birthdays and graduations to career wins, fresh starts, and just-because Tuesdays, this is your guide to marking life’s moments with jewelry that you love.

If you’re shopping for an engagement ring in San Francisco, stop by Gem Breakfast, a whimsical pink paradise with a buffet of one-of-a-kind engagement rings.

To answer all your buying-online questions, we’re chatting certificates, appraisals, and everything jewelry report-related! Keep reading for: What’s a jewelry appraisal and why might you want one? Insurance and appraisals: are they necessary? Appraisals vs certificates/reports Do Gem Breakfast pieces come with appraisals or reports? Appraisals through Gem Breakfast.

What's the best gold for your engagement ring? Whether you’re dreaming in buttery 18K or need the all-day strength of 14K, we’re serving up everything you need to pick your perfect metal match.