Velvety dark cherry red. Inner fire. Built-for-real-life durability. This is your complete guide to ruby — from color and clarity to treatments, pricing, and how to choose one you'll obsess about forever.

Champagne diamonds vs. white diamonds—what’s the difference, and why are more couples choosing these golden-hued sparklers for engagement rings? Learn about their value, meaning, and how to find the perfect champagne diamond ring for you

Welcome to your definitive guide to diamond inclusions! Whether your heart lies with flawlessly clear, bright white diamonds or heavily included, night sky salt and pepper diamonds, we’re here with all the inclusion tips and truths to help you decide!   

Whether you're treating yourself or shopping for an emerald cut engagement ring for someone else, look no further for all things emerald cut: What is an emerald cut diamond, why we love emerald cuts, how to choose an emerald cut diamond, emerald cut versus cushion cut, asscher cut, and radiant cut, and the most famous emerald cut diamonds

Learn everything you need to know about ethical sapphires. In this post, we cover where sapphires come from, their origin and how we ethically source ours from all over the world.

Whether you love a classic shape like round or princess, an art deco aesthetic like asscher or emerald cut, an elongated shape like pear, marquise, or oval, or something completely outside the box like a hexagon, kite, or coffin cut, we're here with an all-in-one guide to help you decide between every diamond shape.

Heated vs Unheated Sapphire! Know the difference between unheated and heated sapphires, reasons to love heat a heated sapphires and an unheated sapphire, and things to consider when buying either type of sapphire.