What did you do before Gem Breakfast?
I worked for years in Merchandising at brands like Levi Strauss and North Face, and then eventually found my home at Sephora, managing beauty brands in their corporate office. While I loved my job, after a while I felt burnt out, like I needed a change – something that would give me more autonomy.
Not knowing what was next, I left my corporate job without a plan. Soon, many of the brands I’d worked with at Sephora reached out to me about consulting. I worked as a Strategic Brand Consultant for a while and really enjoyed it.
At the same time, I had a jewelry blog/Instagram account called Gem Hunt. I was meeting & interviewing independent jewelry designers, showcasing artisan pieces, and just building a great community of women who loved jewelry.
How did Gem Breakfast get started?
It started with my blog, Gem Hunt – I launched a small collection of ten rings from ten very talented independent designers. All priced at around $3,000, the rings sold in record time to buyers all around the world!
It was very exciting and I knew right away that we had something special. A few months later, Gem Breakfast was born.
How did you come up with the name 'Gem Breakfast'?
I’ve always loved the quote ‘eat diamonds’ – it’s fun and cheeky and has always been my unofficial jewelry motto (it's now the Gem Breakfast motto).
So, when I was brainstorming names for my business, I wrote down about 500 names inspired by that quote, and ‘Gem Breakfast’ just felt right. It embodied that girlfriends-shopping-together, dessert-for-breakfast, eclectic, one-of-a-kind vibe that I love.
To me, it feels fun, lighthearted, but empowered – like the kind of woman who buys jewels for herself, for no reason, just because she loves the shine on your finger!