Cut: Our Favorite 'C'
The most important of the 4 Cs by far, ‘cut’ is what truly determines a brilliant cut diamond’s sparkle, shimmer, face-up size, and overall beauty. A well-cut diamond is luminous – it radiates brilliance, fire, and scintillation. A poorly cut diamond, on the other hand, doesn’t reflect light properly and appears dull. Even if a ring has excellent color and clarity, if the cut is poor, the stone will appear drab and lifeless.
We have a whole blog on this topic, so head over there for more on our favorite C!
Well-cut diamonds can camouflage lower color and clarity grades. So, if you're looking for great value in a good diamond, I recommend you optimize for cut and be willing to compromise on the other two C's (color & clarity) to hit a specific budget.
In terms of grading, choose only ‘excellent’ or ‘very good’ diamond cuts as a starting point for the most beautiful brilliant cut diamond!
When I’m showing white diamonds to people, I sometimes we don't share the grading right away.
It’s kind of a fun game - I let them pick the stones that are most visually appealing to them. And almost always, they end up picking the stone with the highest cut grade. And that’s because it is always the most shimmering, sparkly stone in the pile.
Picking a diamond can be intimidating but I often see that while people may lack the vocabulary to describe what they are seeing they often known it in their gut. I think everyone should trust their gut a little bit when picking out a diamond.