We're rewriting the old narrative that said your partner had to buy your fine jewelry. We believe wholeheartedly in the empowerment that comes from buying your own jewels - to celebrate a milestone, symbolize a meaningful moment, or just because you love it! Keep reading for some of our own stories of self-gifting and what those pieces mean to us.
Alyssa, Marketing Manager
Catherine, Founder
I used to live near this gorgeous little jewelry store in SF. The woman who worked there would humor me while I tried on everything in the store. I bought my first real piece from her, a little diamond band.
Culturally we’ve been taught that your partner should buy fine jewelry for you - it feels really special and empowering to make that purchase yourself and not wait for somebody else to pick it out for you.